Clients are supported to actualize their vision.

A.L. Forbes Consulting seeks to build long term relationships with clients and has worked with agencies for 10-15 years supporting them to grow from $75, 000 -or less, to multi-million dollar not-for profit businesses. We are committed to working with leaders to move from survival to thriving.

Strategic planning is a cyclical process of defining Goals and SMART (specific, measurable, achievable, relevant, and time bound) Objectives for the organizational journey. The strategic plan is used to make decisions on the utilization of resources. 

Strategic planning is the process of defining an organization's direction and making decisions on allocating resources to pursue this direction. It involves setting long-term goals and determining the best strategies to achieve them. Here’s why strategic planning is crucial for an organization’s growth:

1. Direction and Focus:

Strategic planning provides a clear direction and focus for the organization, guiding all decisions and actions. It ensures that everyone is working towards the same goals and that resources are allocated efficiently.

2. Proactive Approach:

It enables organizations to anticipate and prepare for future challenges and opportunities, rather than just reacting to events as they come. This proactive approach helps in better risk management and seizing opportunities for growth.

3. Goal Setting:

Through strategic planning, organizations set specific, measurable, achievable, relevant, and time-bound (SMART) goals. These goals provide a roadmap for the organization’s growth and success.

4. Resource Allocation:

Strategic planning ensures that resources, including time, money, and personnel, are allocated in the most effective way to achieve the organization's goals. It helps in prioritizing initiatives that have the highest impact.

5. Performance Monitoring:

It involves establishing key performance indicators (KPIs) to monitor progress and measure success. Regular monitoring ensures that the organization stays on track and can make necessary adjustments to stay aligned with its strategic objectives.

6. Competitive Advantage:

A well-crafted strategic plan helps an organization identify its unique strengths and leverage them to gain a competitive advantage in the market. It also helps in identifying areas for improvement and innovation.

7. Stakeholder Alignment:

Strategic planning involves input and buy-in from key stakeholders, ensuring that everyone is aligned with the organization’s vision and goals. This alignment is critical for successful implementation and achieving long-term success.

8. Long-term Sustainability:

It helps in building a sustainable future by taking into account not only immediate needs but also long-term goals and impacts. This forward-thinking approach is essential for enduring growth and resilience.

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